Marketing Promotion Fall Term 2023
MRKT 625
Closed
Vancouver, British Columbia, Canada
Timeline
-
October 2, 2023Experience start
-
December 17, 2023Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Startup, Large enterprise, Small to medium enterprise
Marketing & advertising
Experience scope
Categories
Communications Market expansion Product or service launchSkills
marketingThis semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, the company's strengths and weaknesses, and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads, and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools, and marketing best practices to create a report and presentation. They will work in groups of 5 students but there is a chance to keep groups flexible.
Students
Students
Post-graduate
Any level
20 students
Project
20 hours per student
Educators assign students to projects
Teams of 5
Students will submit:
- Report
- Online presentation
Project Deliverables:
- Situation Analysis: Industry/Company Review, Product Review/Buyer Analysis, and Competitive Review
- Segmentation, Targeting, and Positioning
- Communications Objectives & Budget Request: Objectives (detailed SMART attitudinal and behavioral objectives)
- Creative Strategy Statement/Source Determination
- IMC Program Element Mix
- Specific Media Objectives/Mix
- Evaluation Program
Project timeline
-
October 2, 2023Experience start
-
December 17, 2023Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Market planning: developing market planning for small to medium size businesses.
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.
Timeline
-
October 2, 2023Experience start
-
December 17, 2023Experience end