University College of the North
University College of the North
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Capstone Projects for MBA Students

CAPS602
Open Closing on April 8, 2025
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Sherry Campbell
Educator
(7)
6
Timeline
  • April 14, 2025
    Experience start
  • June 28, 2025
    Experience end
Experience
15 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Competitive analysis Market expansion Product or service launch Sales strategy
Skills
digital transformation market analysis business strategies marketing research innovation business development entrepreneurship digital marketing
Student goals and capabilities

This MBA Capstone experience is designed for students nearing the completion of their MBA program, equipped with skills in business development, marketing research, digital marketing, innovation, entrepreneurship, and digital transformation. Learners are prepared to apply their comprehensive knowledge to real-world projects, offering fresh perspectives and innovative solutions. This experience allows students to collaborate with industry professionals to tackle strategic business challenges, providing valuable insights and actionable strategies.


Each student will be assigned to a single project for a 10 week duration, completing with a final presentation to the client. Two students may be assigned if there are two specific projects for a client.

Students

Students
Graduate
Intermediate, Advanced levels
15 students
Project
120 hours per student
Educators assign students to projects
Individual projects
Expected outcomes and deliverables
  • Comprehensive market analysis reports and recommendations
  • Strategic business development plans
  • Digital marketing campaign proposals and plans
  • Innovation and entrepreneurship strategy outlines
  • Digital transformation roadmaps

All students will work toward final deliverables that offer a specific implementation plan and presentation to the client.

Project timeline
  • April 14, 2025
    Experience start
  • June 28, 2025
    Experience end

Project Examples

Requirements
  • Developing a market entry strategy for a new product
  • Designing a digital marketing campaign for a product launch
  • Creating a business development plan for expanding into a new region
  • Proposing an innovation strategy to enhance product offerings
  • Formulating a digital transformation plan for a traditional business
  • Conducting a competitive analysis for a startup
  • Evaluating customer feedback to improve service delivery
  • Designing a sustainability initiative for a company

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will you be available to meet with your student weekly for 30 minutes?
  • Q2 - Text short
    Will you be able to provide information and other supporting materials in a timely fashion to the student relevant to completing the project?