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Tourism & Hotel Management Practicum Placement

THMG 340
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
FM
Fabricio Matheus
Instructor
(5)
1
Timeline
  • September 21, 2021
    Experience start
  • October 19, 2021
    Check In
  • November 16, 2021
    Project Scope Meeting
  • December 1, 2021
    Experience end
General
  • Diploma; 2nd year
  • 36 students; teams of 4
  • 40 hours per student
  • Dates set by experience
  • Students self-assign
Preferred companies
  • 22/10 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Market research Operations Project management Marketing strategy Hospitality, tourism & culinary arts
Skills
empathy marketing communications marketing training and development service improvement service improvement planning branding management tourism blogs
Project timeline
  • September 21, 2021
    Experience start
  • October 19, 2021
    Check In
  • November 16, 2021
    Project Scope Meeting
  • December 1, 2021
    Experience end
Overview
Student goals and capabilities

As the Hospitality and Tourism industry is becoming one of the fastest growing economic sectors in the world, the success of these businesses will depend the ability to understand the hospitality market and ensure offerings are appropriate and extended based on business demands.

Our students from the Tourism & Hotel Management Program will offer their recently learned knowledge and skills to help your business understand the market they are competing in, analyze past and project future revenues, create strategies to plan for growth, develop and identify branding opportunities and develop financial forecasts.

We are open to group projects for 2-4 students as well as independent projects.

The time commitment is an approximation and are happy to discuss projects that require more or less hours.

**All companies must complete CNC's specific practicum evaluation feedback form at the end of the placement.**

Expected outcomes and deliverables

These are examples what students can work on:

  • Covid-19 related reopening plan
  • Target market assessment
  • Personas, Customer Journey Map, Empathy Map
  • Value Proposition Canvas, Positioning Map
  • Recruiting plan, staffing plan
  • New employee training plan
  • Event proposal and execution plan
  • Digital marketing communication plan
  • SEO Keyword recommendations
  • Contents marketing (Blogs), Content Calendar
  • Customer recovery training plan
  • Customer service improvement plan
  • Virtual (or in-person) event plan
  • New product/menu-launch strategy
Project Examples

Based on organizational goal, students will conduct market research to create a deliverable you can implement in your organization. Students may undertake the following approaches:

  • Industry profile and outlook
  • Target market analysis and Consumer behaviors
  • Competitor analysis
  • Strategic marketing
  • Pricing strategy and Project-based financial forecasting
  • Digital marketing
  • Propose solutions to special event issues by researching industry standards and best practices
  • Design, plan and execute diverse events (In-person/Virtual/Hybrid)
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to attend the scheduled milestone meetings and answer periodic emails or phone calls over the duration of the project to address students' questions.

At the beginning of the project, we will require a project scope meeting between the company and students.

Be available for a quick chat with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

At the end of the project, we will require a project close interview between the company, students, and instructor, which will help provide the students feedback for how they performed and opportunities for growth.

After completion of the project, we will require each student's evaluation.