University College of the North
University College of the North
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Strategic Marketing Plan

MARK 4483
Closed
Main contact
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Kimberly Jang
Kimberly Jang
Instructor
(2)
4
Timeline
  • May 15, 2017
    Experience start
  • August 8, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Skills
promotional design
Student goals and capabilities

A group of 2-4 student-consultants will prepare a strategic marketing plan (researching, analyzing, and providing actionable recommendations) addressing a marketing challenge / opportunity your organization faces

Students

Students
Undergraduate
Any level
Project
Students self-assign
Teams of 3
Expected outcomes and deliverables

After defining the scope of the project (options above), the students will create a +10-page document outlining your strategic marketing plan, which will be accompanied by samples of marketing materials that you can implement immediately. 

Project timeline
  • May 15, 2017
    Experience start
  • August 8, 2017
    Experience end

Project examples

A group of 2-4 student-consultants will prepare a strategic marketing plan (researching, analyzing, and providing actionable recommendations) addressing a marketing challenge / opportunity your organization faces.  They will conduct research, analyze the issue, and provide actionable recommendations. Project scopes can include, but are not limited to: 

  • Company Marketing Plan
  • New Product Marketing Plan
  • Event Marketing Plan
  • Digital Marketing Strategy
  • Feasibility Study
  • Market Segmentation 
  • Marketing Audit & Recommendations
  • Market Intelligence Studies
  • Online Opportunities & Content
  • Market Research Study
  • Branding 

These students are part of a course called 'Marketing Practicum', where they have the opportunity to apply the knowledge they learned over their marketing education to a real business situation. Over 200 projects have been done under the banner of this course, and many firms have benefited from the directed study of senior students and the marketing consultancy provided.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available to brief students (1-2 hours) (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and your needs (May 23, 3:30pm-5:30pm PST
  • Q2 - Checkbox
    Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress
  • Q3 - Checkbox
    Be available for monthly check-ins with the students
  • Q4 - Checkbox
    Be available for the final presentation (in-person or virtual) on August 1, 3:30pm - 6:00pm PST
  • Q5 - Checkbox
    Provide a Riipen skill rating/evaluation and additional evaluation form on student performance upon completion of the project (due by August 15)
  • Q6 - Checkbox
    Provide up to $300 to the students to cover any expenses (printing, etc)